I Submit To You That When In

The Bottom Line Is In Heaven!

We Live In A World Changing So Rapidly That What We Mean Frequently By Common Sense Is Doing The Thing That Would Have Been Right Last Year.

If You Are Able To State A Problem - Any Problem - And If It Is Important Enough, Then The Problem Can Be Solved.

Photography Is Unlike Any Other Art Form. In The Other Arts There Is Always A Continuous Interplay Between The Artist And His Art. He Has The Painting Or Sculpture Before Him. What We Have Tried To Do Is To Provide A Medium For "artistic Expression" To Anyone With Only A Reasonable Amount Of Time. By Giving Him A Camera System With Which He Need Only Control His Selection Of Focus, Composition And Lighting, We Free Him To Select The Moment And To Criticize Immediately What He Has Done. We Enable Him To See What Else He Wants To Do On The Basis Of What He Has Just Learned.

Famous In Our Circles Is The Story Of The Visiting English Banker Who In 1948 Upon Seeing Our Model 95 Camera Commented, 'very Interesting, But Why Would One Want A Picture In A Minute?'