Transformation Al Leaders Don't Start By Denying

It's Much Easier To Spend A Lot Of Time Making Your Microphone Louder Than It Is Working On Making Your Message More Compelling.

Not Changing Your Strategy Merely Because You're Used To The One You Have Now Is A Lousy Strategy.

Traditional Sales And Marketing Involves Increasing Market Shares, Which Means Selling As Much Of Your Product As You Can To As Many Customers As Possible. One-to-one Marketing Involves Driving For A Share Of Customer, Which Means Ensuring That Each Individual Customer Who Buys Your Product Buys More Product, Buys Only Your Brand, And Is Happy Using Your Product Instead Of Another To Solve His Problem. The True, Current Value Of Any One Customer Is A Function Of The Customer's Future Purchases, Across All The Product Lines, Brands, And Services Offered By You.

Emotional Labor Is Available To All Of Us, But It Is Rarely Exploited As A Competitive Advantage.

One Way To Think About Running A Successful Business Is To Figure Out What The Least You Can Do Is, And Do That.