As Long As You Want To Please

Understanding The Mythology Of Your Partner, Your Customer And Your Audience Is Far More Important Than Watching The Instant Replay Of What Actually Happened.

Market-driven Design Builds The Success Of The Product's Marketing Into The Product Itself.

Success Brings With It The Fear Of Blowing It. With More To Lose, There's More Pressure Not To Lose It.

If You Take Action, You Will Be Judged. There's No Way Around It. The Alternative, Of Course, Is Much Safer. To Be Ignored. Up To You.

Don’t Do It Because It’s Your Job, Do It Because You Can.