There's An Enormous Number Of Managers Who

Efficiency Is Doing Better What Is Already Being Done.

Marketing Is Not Only Much Broader Than Selling, It Is Not A Specialized Activity At All. It Encompasses The Entire Business. It Is The Whole Business Seen From The Point Of View Of Its Final Result, That Is, From The Customer's Point Of View.

Without Institution There Is No Management. But Without Management There Is No Institution.

Today Knowledge Has Power. It Controls Access To Opportunity And Advancement.

To Be A Manager Requires More Than A Title, A Big Office, And Other Outward Symbols Of Rank. It Requires Competence And Performance Of A High Order.