There's An Enormous Number Of Managers Who

What People In Business Think They Know About The Customer And Market Is Likely To Be More Wrong Than Right...the Customer Rarely Buys What The Business Thinks It Sells Him.

Growth That Adds Volume Without Improving Productivity Is Fat. Growth That Diminishes Productivity Is Cancer.

The Most Valuable Assets Of A 20th-century Company Were Its Production Equipment. The Most Valuable Assets Of A 21st-century Institution, Whether Business Or Nonbusiness, Will Be Its Knowledge, Workers, And Their Productivity.

Plans Are Worthless, But Planning Is Invaluable.

Promotion Should Not Be More Important Than Accomplishment, Or Avoiding Instability More Important Than Taking The Right Risk.