Marketing Is Not Only Much Broader Than Selling, It Is Not A Specialized Activity At All. It Encompasses The Entire Business. It Is The Whole Business Seen From The Point Of View Of Its Final Result, That Is, From The Customer's Point Of View.

-Peter Drucker

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Marketing Is Not Only Much Broader Than

Peter Drucker

Marketing Is Not Only Much Broader Than Selling, It Is Not A Specialized Activity At All. It Encompasses The Entire Business. It Is The Whole Business Seen From The Point Of View Of Its Final Result, That Is, From The Customer's Point Of View.

Topic

Business

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Marketing

There's No Such Thing As Knowledge Management; There Are Only Knowledgeable People. Information Only Becomes Knowledge In The Hands Of Someone Who Knows What To Do With It.

Knowledge

Hands

People