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Marketing Is Not Only Much Broader Than Selling, It Is Not A Specialized Activity At All. It Encompasses The Entire Business. It Is The Whole Business Seen From The Point Of View Of Its Final Result, That Is, From The Customer's Point Of View.
-Peter Drucker
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Marketing Is Not Only Much Broader Than

Peter Drucker
Marketing Is Not Only Much Broader Than Selling, It Is Not A Specialized Activity At All. It Encompasses The Entire Business. It Is The Whole Business Seen From The Point Of View Of Its Final Result, That Is, From The Customer's Point Of View.
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Business
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Marketing
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