The Most Serious Mistakes Are Not Being

Marketing Is Not Only Much Broader Than Selling, It Is Not A Specialized Activity At All. It Encompasses The Entire Business. It Is The Whole Business Seen From The Point Of View Of Its Final Result, That Is, From The Customer's Point Of View.

Results Are Obtained By Exploiting Opportunities, Not By Solving Problems.

The Corporation Is The "master", The Employee Is The "servant". Because The Corporation Owns The Means Of Production Without Which The Employee Could Not Make A Living, The Employee Needs The Corporation More Than Vice Versa.

I Have No Interest In Celebrities. If All The Superrich Disappeared, The World Economy Would Not Even Notice. The Superrich Are Irrelevant To The Economy.

I Find More And More Executives Less And Less Well Informed About The Outside World, If Only Because They Believe That The Data On The Computer Printouts Are Ipso Facto Information.