The Two Most Important Things About People

'branding' Has Taken On Too Much Of A Role As A Specialized Craft Performed By Voodoo Artists.

Unfortunately, They Develop A Fixed Mindset That They're The Most Talented, And They Think That Continued Success Is A Right. Problems Arise Because Pure Talent Only Works As Long As The Going Is Easy. Furthermore, They Don't Take Risks Because Failure Would Harm Their Image Of Being The Best, Brightest, And Most Talented. When They Do Fail, They Deny It Or Attribute It To Anything But Their Shortcomings.

If You Truly Don't Have Competition, Then Zoom Out Until You Can Define Some. Competition Can Be As Simple As The Reliance On The Status Quo, Microsoft (since At Some Point Microsoft Will Compete With Everyone For Everything), Or Researchers In Universities. Pick Something, Because Saying You Have No Competition At All Is A Nonstarter.

Steve Jobs Has A Saying That A Players Hire A Players; B Players Hire C Players; And C Players Hire D Players. It Doesn't Take Long To Get To Z Players. This Trickle-down Effect Causes Bozo Explosions In Companies.

The Angels Started Singing, The Clouds Parted, It Was A Religious Experience. I've Never Had The Same Reaction To A Product, Not In 25 Years.