How Fast You Are Moving Is More

Original Visions Are Often Wrong. Companies Have To Morph As They Learn What Customers Don't Want.

The Best Reason To Start An Organization Is To Make Meaning; To Create A Product Or Service To Make The World A Better Place.

Companies Can Add Value And Simultaneously Promote Themselves If Their Product Or Service Truly Improves The Lives Of Their Customers. I Mean Really Improve Lives, Not Wishful Thinking, Rationalization. That's The Acid Test.

Companies Should Always Want To Delight Their Customers.

If You Must Use More Than Ten Slides To Explain Your Business, You Probably Don't Have A Business.