Just Do What's Right For The Customer,

It's Hard To Build Community Around Mediocre And Mundane Writing.

Original Visions Are Often Wrong. Companies Have To Morph As They Learn What Customers Don't Want.

Simple And To The Point Is Always The Best Way To Get Your Point Across.

Revolutionary Leaders Have To Care More About What They Think Of Themselves Than What The World Thinks Of Them.

Companies Should Always Want To Delight Their Customers.