Background Image
The Secret Of All Effective Originality In Advertising Is Not The Creation Of New And Tricky Words And Pictures, But One Of Putting Familiar Words And Pictures Into New Relationships.
-Leo Burnett
Please Wait....
Translating....

The Secret Of All Effective Originality In

Leo Burnett
The Secret Of All Effective Originality In Advertising Is Not The Creation Of New And Tricky Words And Pictures, But One Of Putting Familiar Words And Pictures Into New Relationships.
Views: 1
Topic
New Relationship
Design
Secret
More From Leo Burnett
I Am Often Asked How I Got Into The Business. I Didn't. The Business Got Into Me.
If You Don't Get Noticed, You Don't Have Anything. You Just Have To Be Noticed, But The Art Is In Getting Noticed Naturally, Without Screaming Or Without Tricks.
Art
Economy
Tricks
What Helps People, Helps Business.
Inspirational
Success
Leadership
When You Reach For The Stars You May Not Quite Get One, But You Won't Come Up With A Handful Of Mud Either.
Love
Success
Stars
Good Advertising Should Give The Reader Essential Facts About The Product Or Company Advertised And Should Do So Engagingly Without Trickery Or Hogwash.
Giving
Essentials
Hogwash
Trending Author
George Orwell
Vinny Guadagnino
Carl Rogers
Jim Carrey
Mark Skousen
Jonah Lehrer
Category
Information