The Process Is Not Just The Sum

Competition Should Not Be For A Share Of The Market-but To Expand The Market.

What We Need To Do Is Learn To Work In The System, By Which I Mean That Everybody, Every Team, Every Platform, Every Division, Every Component Is There Not For Individual Competitive Profit Or Recognition, But For Contribution To The System As A Whole On A Win-win Basis.

Eliminate Slogans, Exhortations, And Targets For The Work Force Asking For Zero Defects And New Levels Of Productivity. Such Exhortations Only Create Adversarial Relationships, As The Bulk Of The Causes Of Low Quality And Low Productivity Belong To The System And Thus Lie Beyond The Power Of The Work Force

It Is Not Enough That Top Management Commit Themselves For Life To Quality And Productivity. They Must Know What It Is That They Are Committed To - That Is, What They Must Do. These Obligations Cannot Be Delegated. Support Is Not Enough; Action Is Required.

A Goal Without A Method Is Nonsense.