The Problem With The Race To The

'good Enough' Stopped Being Good Enough A Long Time Ago. So Why Not Be Great?

What People Want Is The Extra, The Emotional Bonus They Get When They Buy Something They Love.

You Can Raise The Bar Or You Can Wait For Others To Raise It, But It's Getting Raised Regardless.

Excellence Isn’t About Working Extra Hard To Do What You’re Told. It’s About Taking The Initiative To Do Work You Decide Is Worth Doing.

More Than Anything Else, I Think Prospects, Customers And Citizens Watch What You Do More Than They Listen To What You Say.