The Media Wants Overnight Successes (so They Have Someone To Tear Down). Ignore Them. Ignore The Early Adopter Critics That Never Have Enough To Play With. Ignore Your Investors That Want Proven Tactics And Predictable Instant Results. Listen Instead To Your Real Customers, To Your Vision And Make Something For The Long Haul. Because That's How Long It's Going To Take, Guys.
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The Media Wants Overnight Successes (so They
Seth Godin
The Media Wants Overnight Successes (so They Have Someone To Tear Down). Ignore Them. Ignore The Early Adopter Critics That Never Have Enough To Play With. Ignore Your Investors That Want Proven Tactics And Predictable Instant Results. Listen Instead To Your Real Customers, To Your Vision And Make Something For The Long Haul. Because That's How Long It's Going To Take, Guys.
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