The Problem Is That Your Brain Can't

Habits Are Powerful, But Delicate. They Can Emerge Outside Our Consciousness, Or Can Be Deliberately Designed. They Often Occur Without Our Permission, But Can Be Reshaped By Fiddling With Their Parts. They Shape Our Lives Far More Than We Realize—they Are So Strong, In Fact, That They Cause Our Brains To Cling To Them At The Exclusion Of All Else, Including Common Sense.

Willpower Isn’t Just A Skill. It’s A Muscle, Like The Muscles In Your Arms Or Legs, And It Gets Tired As It Works Harder, So There’s Less Power Left Over For Other Things.

If You Believe You Can Change - If You Make It A Habit - The Change Becomes Real.

The Best Agencies Understood The Importance Of Routines. The Worst Agencies Were Headed By People Who Never Thought About It, And Then Wondered Why No One Followed Their Orders.

There’s Something Really Powerful About Groups And Shared Experiences. People Might Be Skeptical About Their Ability To Change If They’re By Themselves, But A Group Will Convince Them To Suspend Disbelief. A Community Creates Belief.