When A Habit Emerges, The Brain Stops

The Brain Has This Amazing Ability To Find Happiness Even When The Memories Of It Are Gone.

The Same Process That Makes Aa So Effective—the Power Of A Group To Teach Individuals How To Believe—happens Whenever People Come Together To Help One Another Change. Belief Is Easier When It Occurs Within A Community.

The More You Focus, The More That Focus Becomes A Habit.

Shampoo Doesn’t Have To Foam, But We Add Foaming Chemicals Because People Expect It Each Time They Wash Their Hair. Same Thing With Laundry Detergent. And Toothpaste—now Every Company Adds Sodium Laureth Sulfate To Make Toothpaste Foam More. There’s No Cleaning Benefit, But People Feel Better When There’s A Bunch Of Suds Around Their Mouth. Once The Customer Starts Expecting That Foam, The Habit Starts Growing.

There's A Natural Instinct Embedded In Friendship, A Sympathy That Makes Us Willing To Fight For Someone We Like When They Are Treated Unjustly.