The Ipod Is A Perfect Example Of

The Ipod Is A Perfect Example Of Steve's [jobs] Methodology Of Starting With The User And Looking At The Entire End-to-end System.

The Japanese Always Started With The Market Share Of Components First. So One Would Dominate, Let's Say, Sensors, And Someone Else Would Dominate Memory, And Someone Else Hard Drives And Things Of That Sort.

Marketing Strategy Is A Series Of Integrated Actions Leading To A Sustainable Competitive Advantage.

In The Industrial Age, The Ceo Sat On The Top Of The Hierarchy And Didn't Have To Listen To Anybody ... In The Information Age, You Have To Listen To The Ideas Of People Regardless Of Where They Are In The Organization.

I Remember Going Into Steve's [jobs] House, And He Had Almost No Furniture In It. He Just Had A Picture Of Einstein, Whom He Admired Greatly, And He Had A Tiffany Lamp And A Chair And A Bed. He Just Didn't Believe In Having Lots Of Things Around, But He Was Incredibly Careful In What He Selected.