Apple No Longer Builds Any Products. When I Was There, People Used To Call Apple "a Vertically Integrated Advertising Agency," Which Was Not A Compliment.

-John Sculley

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Apple No Longer Builds Any Products. When

John Sculley

Apple No Longer Builds Any Products. When I Was There, People Used To Call Apple "a Vertically Integrated Advertising Agency," Which Was Not A Compliment.

Topic

Agency

Apples

People

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The Boards Had To Be Beautiful In Steve [jobs]'s Eyes When You Looked At Them, Even Though When He Created The Macintosh He Made It Impossible For A Consumer To Get In The Box, Because He Didn't Want People Tampering With Anything.

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