Marketing Is Really Theater. It's Like Staging

I Believe That Crisis Really Tends To Help Develop The Characer Of An Organisation.

Healthcare Has Been The Last Major Industry That Hasn't Been Touched By Technology In Terms Of Productivity And Consumer Adoption In The Way So Many Other Industries Have.

I Wanted To Be An Industrial Designer, So I Went To Business School For That, And I Then Went On To Marketing At Interpublic Group Of Companies, Which Was One Of The First Organizations To Actually Think About Brand Marketing. I Worked On Coca Cola's Account, And Then I Was Recruited By Pepsi, And I Ended Up Being Pepsi's First Mba. I Was Called The High Wire Act Because I Was In My 20s And I Was Given Jobs Of Increasing Responsibility That I Was Totally Unqualified For.

The Mac Defined Personal Technology, And The Iphone Defines Intimate Technology As A Convergence Of Communications, Content And Location.

Microsoft's Philosophy Is To Get It Out There And Fix It Later. Steve [jobs] Would Never Do That. He Doesn't Get Anything Out There Until It Is Perfected.