Marketing Is Really Theater. It's Like Staging

As A Brand Marketer, I'm A Big Believer In 'branding The Customer Experience,' Not Just Selling The Service.

Everything At Apple Can Be Best Understood Through The Lens Of Designing. Whether It's Designing The Look And Feel Of The User Experience, Or The Industrial Design, Or The System Design, And Even Things Like How The Boards Were Laid Out.

In Many Cases, Jobs That Used To Be Done By People Are Going To Be Able To Be Done Through Automation. I Don't Have An Answer To That. That's One Of The More Perplexing Problems Of Society.

I Was Recruited By Pepsi And Put Out In Pittsburgh, And I Worked In The Bottling Lines, And Then I Was Sent On To Phoenix, Arizona, Where I Also Drove Trucks And I Put Up Signs, Pepsi Signage, And I Was Then Sent On To Las Vegas For A Month Of Training, And Then I Finally Ended Up In Milwaukee. So I Got A Really Hands - On Introduction To The Soft-drink Industry. I Was So Appreciative Of The Fact That I Was Able To Not Only Learn A Business Through What I Learned At Business School, But I Was Able To Learn It With Hands-on Learning. I'm A Huge Believer In Hands-on Learning.

Health Care Missed The Pc And Internet Revolutions, But It Can't Afford To Miss The Cloud And Mobile Revolution.