I Wanted To Be An Industrial Designer, So I Went To Business School For That, And I Then Went On To Marketing At Interpublic Group Of Companies, Which Was One Of The First Organizations To Actually Think About Brand Marketing. I Worked On Coca Cola's Account, And Then I Was Recruited By Pepsi, And I Ended Up Being Pepsi's First Mba. I Was Called The High Wire Act Because I Was In My 20s And I Was Given Jobs Of Increasing Responsibility That I Was Totally Unqualified For.

-John Sculley

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I Wanted To Be An Industrial Designer,

John Sculley

I Wanted To Be An Industrial Designer, So I Went To Business School For That, And I Then Went On To Marketing At Interpublic Group Of Companies, Which Was One Of The First Organizations To Actually Think About Brand Marketing. I Worked On Coca Cola's Account, And Then I Was Recruited By Pepsi, And I Ended Up Being Pepsi's First Mba. I Was Called The High Wire Act Because I Was In My 20s And I Was Given Jobs Of Increasing Responsibility That I Was Totally Unqualified For.

Topic

Responsibility

School

Thinking

I Feel Most Badly, Though, [because] After 10 Years, I Was At The Company, I Wanted To Go Back To New York Where I Was From. Why I Didn’t Go To Steve Jobs And Say, ‘steve, Let’s Figure Out How You Can Come Back And Lead Your Company.’ I Didn’t Do That, It Was A Terrible Mistake On My Part. I Can’t Figure Out Why I Didn’t Have The Wisdom To Do That. But I Didn’t. And As Life Has It, Shortly After That, I Was Fired.

Jobs

New York

Mistake