The Great Discoveries Are Usually Obvious.

Quality Is Such An Attractive Banner That Sometimes We Think We Can Get Away With Just Waving It, Without Doing The Hard Work Necessary To Achieve It.

Making A Wrong Decision Is Understandable. Refusing To Search Continually For Learning Is Not.

Most Things Don't Work Like They Are Supposed To Work.

We Must Define Quality As Conformance To Specifications If We Are To Manage It.

It Is Always Cheaper To Do The Job Right The First Time.