The Dominant Culture In Most Big Companies

If No One Is Pissed-off With You Then You Are Dead But Just Haven't Figured It Out Yet.

Regardless Of Age, Regardless Of Position, Regardless Of The Business We Happen To Be In, All Of Us Need To Understand The Importance Of Branding. We Are Ceos Of Our Own Companies: Me, Inc. To Be In Business Today, Our Most Important Job Is To Be Head Marketer For The Brand Called You.

You Are Who You Go To Lunch With! Break Bread With Cool And You Will Become More Cool. Conversely: Break Bread With Dull And Well, You Can Figure It Out.

The Number One Premise Of Business Is That It Need Not Be Boring Or Dull. It Ought To Be Fun. If It's Not Fun, You're Wasting Your Life.

Stellar Teams Are Invariably Made Up Of Quirky Individuals Who Typically Rub Each Other Raw, But They Figure Out - With The Spiritual Help Of A Gifted Leader - How To Be Their Peculiar Selves And How To Win Championships As A Team...at The Same Time.