What Gets Measured Gets Done.

As Project Chief You Are Creating A Narrative, A Story, A Good Yarn. If You Look At The Process-journey That Way, You And Your Gang Will ... Dramatically Up The Odds Of A Wow Outcome!

Power Lies In The Details, And The Tenacious Pursuit Of Such Hidden Levers Can Pay Off Enormously. While You Don't Want To Get A Reputation As A Prissy Worrywart, Worrying About The Details In Private Is Important. You May Think You Are The World's Greatest Speaker, But If The Auditorium's Sound System Is Singing Static - Well, Forget It.

Knowing When To Take Your Losses Is An Essential Part Of Eventual Success.

Design Is So Critical It Should Be On The Agenda Of Every Meeting In Every Single Department.

The Number One Premise Of Business Is That It Need Not Be Boring Or Dull. It Ought To Be Fun. If It's Not Fun, You're Wasting Your Life.