The Best Way To Be Missed When

You Cannot Create A Piece Of Art Merely For Money. Doing It As Part Of Commerce So Denudes Art Of Wonder That It Ceases To Be Art.

Those That Spend The Most Effort In Search Of Shortcuts Are Often The Most Disappointed And The Least Successful.

If You Wait Until There Is Another Case Study In Your Industry, You Will Be Too Late!

The Essence Of Marketing Today Is To Tell A Story To People Who Want To Hear It, In A Way That Resonates With Them So They Are Likely To Either Respond Or Connect To You, Or Tell Their Friends.

If It Were Any Other Way, It Would Be Easy. And If It Were Any Other Way, Everyone Would Do It And Your Work Would Ultimately Be Devalued. The Yin And Yang Are Clear: Without People Pushing Against Your Quest To Do Something Worth Talking About, It's Unlikely It Would Be Worth The Journey. Persist.