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The Best Ideas Start As Conversations.
-Jonathan Ive
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The Best Ideas Start As Conversations.
Jonathan Ive
The Best Ideas Start As Conversations.
Views: 11
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The Defining Qualities Are About Use: Ease And Simplicity. Caring Beyond The Functional Imperative, We Also Acknowledge That Products Have A Significance Way Beyond Traditional Views Of Function.
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Making The Solution Seem So Completely Inevitable And Obvious, So Uncontrived And Natural - It's So Hard!
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The Goal Of Apple Is Not To Make Money But To Make Really Nice Products, Really Great Products.
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And I Said Couldn't We Be More Moderate? And He Said Why? And I Said Because I Care About The Team. And He Said, 'no Jony, You're Just Really Vain. You Just Want People To Like You. I'm Surprised At You, Because I Thought You Really Held The Work Up As The Most Important And Not How You Are Perceived By People.' People Misunderstand Steve Because He Was So Focused.
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Simplicity Is Somehow Essentially Describing The Purpose And Place Of An Object And Product.
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