The Best Ideas Start As Conversations.

Perhaps I'd Like To Design Cars, But I Don't Think I'd Be Much Good At It.

If You Are Truly Innovating, You Don't Have A Prototype You Can Refer To.

Really Great Design Is Hard. Good Is The Enemy Of Great.

You Have To Deeply Understand The Essence Of A Product In Order To Be Able To Get Rid Of The Parts That Are Not Essential.

If Something Is Going To Be Better, It Is New, And If It's New You Are Confronting Problems And Challenges You Don't Have References For.