The Best Ideas Start As Conversations.

Its Difficult To Do Something Radically New, Unless You Are At The Heart Of A Company.

There Is Beauty When Something Works And It Works Intuitively.

Very Often Design Is The Most Immediate Way Of Defining What Products Become In People's Minds.

People's Interest Is In The Product, Not In Its Authorship.

We Try To Solve Very Complicated Problems Without Letting People Know How Complicated The Problem Was.