The Best Ideas Start As Conversations.

We Have Always Thought About Design As Being So Much More Than Just The Way Something Looks. It's The Whole Thing: The Way Something Works On So Many Different Levels. Ultimately, Of Course, Design Defines So Much Of Our Experience.

If Something Is Going To Be Better, It Is New, And If It's New You Are Confronting Problems And Challenges You Don't Have References For.

The Design Process Is About Designing And Prototyping And Making. When You Separate Those, I Think The Final Result Suffers.

There's No Other Product That Changes Function Like The Computer.

A Lot Of What We Are Doing Is Getting Design Out Of The Way.