The Nature Of Having Ideas And Creativity

I Am Keenly Aware That I Benefit From A Wonderful Tradition In The Uk Of Designing And Making.

Designing And Developing Anything Of Consequence Is Incredibly Challenging.

One Of The Hallmarks Of The Team Is This Sense Of Looking To Be Wrong. It's The Inquisitiveness, And Sense Of Exploration. It's About Being Excited To Be Wrong, Because Then You've Discovered Something New.

The Word Design Is Everything And Nothing. The Design And The Product Itself Are Inseparable.

As A Kid, I Remember Taking Apart Whatever I Could Get My Hands On.