That Was The Real Secret Of The

Faced With The Almost Inescapable Conclusion That It Had Been Selling Lemons, Nike Shifted Into Make-lemonade Mode. Jeff Pisciotta Became Head Of A Top-secret And Seemingly Impossible Project: Finding A Way To Make A Buck Off A Naked Foot.

The Reason We Race Isn't So Much To Beat Each Other... But To Be With Each Other.

If You Read Folklore And Mythology, Any Kind Of Myths, Any Kind Of Tall Tales, Running Is Always Associated With Freedom And Vitality And Youthfulness And Eternal Vigor. It's Only In Our Lifetime That Running Has Become Associated With Fear And Pain.

Way Before We Were Scratching Pictures On Caves Or Beating Rhythms On Hollow Trees We Were Perfecting The Art Of Combining Our Breath And Mind And Muscles Into Fluid Self-propulsion Over Wild Terrain.

There Is A Growing Subculture Of Barefoot Runners, People Who Got Rid Of Their Shoes. And What They Have Found Uniformly Is You Get Rid Of The Shoes, You Get Rid Of The Stress, You Get Rid Of The Injuries And The Ailments.