Everyone Is Built For Running.

We Wouldn't Be Alive Without Love We Wouldn't Have Survived Without Running Maybe We Shouldn't Be Surprised That Getting Better At One Could Make You Better At The Other.

Faced With The Almost Inescapable Conclusion That It Had Been Selling Lemons, Nike Shifted Into Make-lemonade Mode. Jeff Pisciotta Became Head Of A Top-secret And Seemingly Impossible Project: Finding A Way To Make A Buck Off A Naked Foot.

That Was The Real Secret Of The Tarahumara: They'd Never Forgotten What It Felt Like To Love Running. They Remembered That Running Was Mankind's First Fine Art, Our Original Act Of Inspired Creation.

Anyone Can Do Running. Running Should Be Easy. It Should Be Fun. It Should Include Everyone. It Shouldn't Be A Punishment For Eating Cheesecake, Which Is What We've Turned It Into.

That Was The Real Secret Of The Tarahumara: They'd Never Forgotten What It Felt Like To Love Running. They Remembered That Running Was Mankind's First Fine Art, Our Original Act Of Inspired Creation. Way Before We Were Scratching Pictures On Caves Or Beating Rhythms On Hollow Trees, We Were Perfecting The Art Of Combining Our Breath And Mind And Muscles Into Fluid Self-propulsion Over Wild Terrain. And When Our Ancestors Finally Did Make Their First Cave Paintings, What Were The First Designs? A Downward Slash, Lightning Bolts Through The Bottom And Middle-behold, The Running Man.