Take The Long Way. Do The Hard

Writing A Book Is A Tremendous Experience. It Pays Off Intellectually. It Clarifies Your Thinking. It Builds Credibility. It Is A Living Engine Of Marketing And Idea Spreading, Working Every Day To Deliver Your Message With Authority. You Should Write One.

Acknowledge To Yourself That The Factory Job Is Dead. Having A Factory Job Is Not A Natural State. It Wasn't At The Heart Of Being Human Until Very Recently. We've Been Culturally Brainwashed.

Instead Of Working Hard To Keep Their Share Of A Shrinking Pie, Or Working Even Harder To Make Sure The Industry Stays As Is, I Think The Most Essential Thing Legacy Book Industry Players Can Do Is Set Up Independent Ventures With Great People And Little Interference And Work Really Hard To Put Themselves Out Of Business By Starting At The Bottom, Not By Reinforcing The Top.

You Can Win With Consistent Benefits, Delivered Over Time. You Win By Incrementally Earning Share, Attention And Trust.

Faith In Yourself, In Your Friends, In Your Colleagues And Most Of All, Faith In Your Ability To Impact Our Future Is The Best Strategy I Know.