Take The Long Way. Do The Hard

Don't Measure Anything Unless The Data Helps You Make A Better Decision Or Change Your Actions. If You're Not Prepared To Change Your Diet Or Your Workouts, Don't Get On The Scale.

Faced With The Opportunity To Become The Category Of One, We Almost Always Hesitate, Almost Always Compromise, Almost Always Dumb It Down To Play It A Little Bit Safer

Little Changes Cost You. Big Changes Benefit You By Changing The Game, But Only If You Go First.

The Future Of Marketing Is Leadership

Excellence Isn't About Meeting The Spec, It's About Setting The Spec.