People Who Can Spread Ideas Regardless Of

Anticipated, Personal, And Relevant Advertising Always Does Better Than Unsolicited Junk.

If It's Worth Listening To, It's Worth Questioning Until You Understand It.

You Cannot Buy Your Way To Share Of Voice Today; You Cannot Buy Attention Anymore.

The Problem With Taking Offense Is That It's Really Hard To Figure Out What To Do With It After You're Done Using It. Better To Just Leave It On The Table And Walk Away. Umbrage Untaken Quietly Disappears.

We’ve Been Trained To Prefer Being Right To Learning Something, To Prefer Passing The Test To Making A Difference, And Most Of All, To Prefer Fitting In With The Right People, The People With Economic Power. Now It’s Your Turn To Stand Up And Stand Out.