Go Ahead, Fail. Try To Avoid Mistakes,

Your Best Customers Are Worth Far More Than Your Average Customers.

Your Drudgery Is Another Person's Delight. It's Only A Job If You Treat It That Way. The Privilege To Do Our Work, To Be In Control Of The Promises We Make And The Things We Build, Is Something Worth Cherishing.

Making An Average Pitch To Average People, Or Having An Average Gala For Average People Isn't Going To Scale Anymore. You've Got To Find The People Who Care. Those People Are Worth All Of Your Time.

It's Almost Impossible To Have Fun Playing Ping Pong With Someone Who Doesn't Care, Won't Try Or Isn't Any Good.

Go Ahead And Make Something For The Elites. Not The Elites Of Class Or Wealth, But The Elites Of Curiosity, Passion And Taste. Every Great Thing Ever Created Was Created By And For This Group.