Social Technology Gives Leaders A Vital New

For A Truly Effective Social Campaign, A Brand Needs To Embrace The First Principles Of Marketing, Which Involves Brand Definition And Consistent Storytelling.

Find The Human In The Technology. The Currency Marketers Trade In Has Not Changed Even If The Methods Have. Emotion Is What We Exchange.

It Is Time For Corporate America To Become 'the Third Pillar' Of Social Change In Our Society, Complementing The First Two Pillars Of Government And Philanthropy. We Need The Entire Private Sector To Begin Committing Itself Not Just To Making Profits, But To Fulfilling Higher And Larger Purposes By Contributing To Building A Better World.

Social Media Is Not An End In Itself. It's Just Another Tool To Reach People.

Ceos Must Embrace The Role Of Serving As The Public Face Of The Company To Their Customer Community And The Marketplace At Large.