Everyone Living Under The Social Contract We

There's An Adage That Is An Apt Description Of The New Dynamic At Work Between Brands And Consumers Connected Through Social Media: People Support What They Help To Build. But Now That Many Brands Are Launching Community-driven Cause Marketing Campaigns, The Challenge Becomes What To Do Next?

Social Technology Gives Leaders A Vital New Platform With Which To Connect Their Companies To The Myriad Stakeholders Who Have An Interest In Their Well Being.

The Creative Destruction That Social Media Is Currently Unleashing Will Change More Than Technology Or The Leader Board Of The Fortune 100. It Is Driving A Qualitative Shift In The Nature Of Relationships Between Brands And Their Customers.

Integrate Purpose Into Your For-profit Business Model Through A Long Term Commitment To A Cause That Is Aligned With Your Core Values And Those Of Your Community.

Brands Must Be Very Specific In Their Choice Of Social Media Platforms Through Which To Communicate Their Csr Or Cause Messaging.