As We All Know, Lasting Relationships Can't

Without Question, Ceos, Executives And Employees In Companies In The United States And Around The World Have Rallied To Face The Challenge Of A Social Media Marketplace.

Transforming A Brand Into A Socially Responsible Leader Doesn't Happen Overnight By Simply Writing New Marketing And Advertising Strategies. It Takes Effort To Identify A Vision That Your Customers Will Find Credible And Aligned With Their Values.

Too Many Brands Treat Social Media As A One Way, Broadcast Channel, Rather Than A Two-way Dialogue Through Which Emotional Storytelling Can Be Transferred.

Brands Must Have A Point Of View On That Purposeful Engagement, Whether It's Directed Towards The Environment, Poverty, Water As A Resource Or Causes Such As Breast Cancer Or Education. Merely Declaring Your Commitment To A Category Or Cause Will Not Be Enough The Distinguish Your Brand Sufficiently To See A Return On These Well-intended Efforts.

As Any Speaker Will Tell You, When You Address A Large Number Of People From A Stage, You Try To Make Eye Contact With People In The Audience To Communicate That You're Accessible And Interested In Them.