Brands Must Become Architects Of Community.

Non-profits Must Become Deeply Engaged In The Ways That Their Donor Communities Are Using Social Technology.

Brands Are Faced With The Daily Challenge Of Massively Scaling Their Outreach In Order To Build Personal Relationships. While This May Seem Like A Contradiction In Terms, It Becomes Much More Possible When Brands Shift From Push To Pull Dynamics In Their Marketing.

When People Align Around Shared Political, Social, Economic Or Environmental Values, And Take Collective Action, Thinking And Behaviour That Compromises The Lives Of Millions Of People Around The World Can Truly Change.

A Social Contract Is The Way Out Of This Dilemma For Corporations That Want To Lead In The 21st Century By Showing Consumers How Seriously They Take Customer Loyalty And Goodwill.

Many Corporate Leaders And Employees Have The Right Intentions, But It Can Be Overwhelming When You Consider How Everything Is Affected From Leadership Styles, To Organizational Structure, To Employee Engagement, To Customer Service An Marketplace.