Brands Must Become Architects Of Community.

We Now See Numerous Examples Of Brands Working Together To Address Issues Such As Environmental Degradations, Climate Control, Pollution, Poverty And Disease.

Any Institution Faces Two Basic Choices If They Hope To Spark New Ideas. One Is To Leverage The Brains Trust Within Their Organization By Creating A Special Event Dedicated To New Thinking. The Other Is To Look Outside Themselves To Stimulate Solutions.

In Fact, I Believe The First Companies That Make An Effort To Develop An Authentic, Transparent, And Meaningful Social Contract With Their Fans And Customers Will Turn Out To Be The Ones That Are The Most Successful In The Future. While Brands That Refuse To Make The Effort Will Lose Stature And Customer Loyalty.

Social Media Companies Must Combine Their Mastery Of The Latest In Real-time, Location Based Or Augmented Reality Technologies In The Service Of Clear And Consistent Storytelling.

The New Dynamics Between Brands And Consumers, Driven By Social Media, Are Proving To Be A Powerful Impetus For Change.