Social Media Demands A Lot Of Us

There Are Many Individuals, Companies And Even Countries Operating In What I Call A 'me First' Mentality, Which Is Effectively A Purely Competitive Approach To Life, Treating The Planet As If It Has Infinite Resources And Pitting One Country Against Another For Supremacy.

Your Computer Needn't Be The First Thing Your See In The Morning And The Last Thing You See At Night.

Companies And Their Brands Need To Reach Out And Speak Directly To Consumers, To Honor Their Values, And To Form Meaningful Relationships With Them. They Must Become Architects Of Community, Consistently Demonstrating The Values That Their Customer Community Expects In Exchange For Their Loyalty And Purchases.

As Any Speaker Will Tell You, When You Address A Large Number Of People From A Stage, You Try To Make Eye Contact With People In The Audience To Communicate That You're Accessible And Interested In Them.

With The Never-ending Stream Of New Social Technologies, Apps And Platforms Rolling Out Every Day, Its Easy To Get Lost In The Minutiae Of Social Media. Yet For There To Be Effective Change, Especially Within Large, Top-down, Hierarchical Institutions, A Company Must Have An Over-arching Understanding Of The New Role It Has To Play.