Accept That The Moment You Buy Your

Refuse To Accept The Belief That Your Professional Relevance, Career Success Or Financial Security Turns On The Next Update On The Latest Technology. Sometimes It's Good To Put The Paddle Down And Just Let The Canoe Glide.

Your Computer Needn't Be The First Thing Your See In The Morning And The Last Thing You See At Night.

Consumers Now Have A Voice. And The Fact That Consumers Can Be Creators, Producers And Distributors Means They Can Push Back Against Brands To Punish Them For Their Socially Irresponsible Behavior Or Reward Them For Their Responsible Behavior.

The Advent Of Google+ And The Emergence Of The Personalized Web Means This Is More True Than Ever. Brands, And Their Advertising Partners, Must Wake Up To This Challenge And Define Themselves With Clarity, Consistency And Authenticity. Otherwise They Just Might Find Themselves Shouting In A Ghost Town.

When Thinking Through Who To Bring Together To Generate New Ideas, It Is More Effective To Combine Specialists From Very Different And Unrelated Disciplines Rather Than A Variety Of People With Different Skills Sets In The Same Field.