I Left London In 1992, But I'm

Perhaps I'd Like To Design Cars, But I Don't Think I'd Be Much Good At It.

The Word Design Is Everything And Nothing. The Design And The Product Itself Are Inseparable.

Simplicity Is Not The Absence Of Clutter.

There Are A Thousand No's For Every Yes.

We Have Always Thought About Design As Being So Much More Than Just The Way Something Looks. It's The Whole Thing: The Way Something Works On So Many Different Levels. Ultimately, Of Course, Design Defines So Much Of Our Experience.