I Left London In 1992, But I'm

If You're Not Trying To Do Something Better, Then You're Not Focused On The Customer And You'll Miss The Possibility Of Making Your Business Great.

The Design Process Is About Designing And Prototyping And Making. When You Separate Those, I Think The Final Result Suffers.

Really Great Design Is Hard. Good Is The Enemy Of Great.

We Say No To A Lot Of Things So We Can Invest An Incredible Amount Of Care On What We Do.

To Do Something Innovative Means That You Reject Reason.