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Risk More Than Others Think Safe.
-Howard Schultz
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Risk More Than Others Think Safe.
Howard Schultz
Risk More Than Others Think Safe.
Views: 26
Topic
Thinking
Loyal Customers
Risk
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When We Began Starbucks, What I Wanted To Try To Do Was To Create A Set Of Values, Guiding Principles, And Culture.
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In This Ever-changing Society, The Most Powerful And Enduring Brands Are Built From The Heart.
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In The 1960s, If You Introduced A New Product To America, 90% Of The People Who Viewed It For The First Time Believed In The Corporate Promise. Then 40 Years Later If You Performed The Same Exercise, Less Than 10% Of The Public Believed It Was True. The Fracturing Of Trust Is Based On The Fact That The Consumer Has Been Let Down.
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I Think We Are Living In A Time Where The Consumer Has Lots Of Choices, Whether It's Coffee, Newspapers Or Whatever It Is. And There Is Parity In The Market Place And As A Result Of That The Consumer Is Beginning To Make Decisions, Not Just On What Things Cost And The Convenience Of It.
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I Think Starbucks Created A Platform And, Ultimately, A Runway For Many Other Companies To Emulate. I Suspect If We Had Not Achieved What We Have, There Would Have Been Many Regional Brands That Would Have Succeeded. But I'm Not Sure There Would Have Been A National Brand Of The Scope Of Starbucks.
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