Don't Be Threatened By People Smarter Than

Cutting Prices Or Putting Things On Sale Is Not Sustainable Business Strategy. The Other Side Of It Is That You Can't Cut Enough Costs To Save Your Way To Prosperity.

Companies Should Not Have A Singular View Of Profitability. There Needs To Be A Balance Between Commerce And Social Responsibility... The Companies That Are Authentic About It Will Wind Up As The Companies That Make More Money.

When I Returned As Ceo In 2008, Starbucks Had Forgotten That Meaningful Innovations Balance An Organization's Heritage With Modern-day Relevance And Market Differentiation, So We Had To Reorient. In One Brainstorming Session, We Visited And Observed Great Retailers, Then Asked Ourselves, 'if Starbucks Did Not Exist, What Type Of Coffee Experience Would We Create?

There's A Metaphor Vincent Eades Likes To Use: "if You Examine A Butterfly According To The Laws Of Aerodynamics, It Shouldn't Be Able To Fly. But The Butterfly Doesn't Know That, So It Flies.

Anybody Can Leverage Celebrity For Profit.