If You Want To Achieve Widespread Impact

In The 1960s, If You Introduced A New Product To America, 90% Of The People Who Viewed It For The First Time Believed In The Corporate Promise. Then 40 Years Later If You Performed The Same Exercise, Less Than 10% Of The Public Believed It Was True. The Fracturing Of Trust Is Based On The Fact That The Consumer Has Been Let Down.

I Probably Have About Four Or Five Cups Of Coffee A Day. I Make Myself An Espresso Macchiato When I Wake, Which Is A Shot Of Espresso And Just A Dollop Of Steamed Milk. Then, If I'm Going To Do Some Work At Home, I Would Make Myself A French Press. It's The Best Way To Make Conventional Coffee.

Don't Buy Preground Coffee.

When It Comes To Starbucks, I Take Every Threat Very Personally.

With A Population Of More Than 600 Million People, An Emerging Middle Class That Is Driving Strong Consumption, And A Robust And Resilient Economy, Southeast Asia Presents A Compelling Growth Opportunity For Starbucks.