If You Want To Achieve Widespread Impact

We Woke Up One Day, And All The Sudden Starbucks Was In The Middle Of This Political Crossfire Between The People Who Want To Bring A Gun Into Starbucks And The People Who Want To Prevent It. It Is A Very Difficult, Fragile Situation.

Growing Up I Always Felt Like I Was Living On The Other Side Of The Tracks. I Knew The People On The Other Side Had More Resources, More Money, Happier Families.

Most Business People Today Are Not Going To Invest In The Uncertainty That Exists In America.

Mass Advertising Can Help Build Brands, But Authenticity Is What Makes Them Last. If People Believe They Share Values With A Company, They Will Stay Loyal To The Brand.

Starbucks Is Rekindling America's Love Affair With Coffee, Bringing Romance And Fresh Flavor Back To The Brew.