Research Can Trap You Into The Past.

The Most Powerful Element In Advertising Is The Truth.

Imitation Can Be Commercial Suicide.

Find The Simple Story In The Product, And Present It In An Articulate And Intelligent, Persuasive Way.

In Communications, Familiarity Breeds Apathy.

We Are So Busy Measuring Public Opinion That We Forget We Can Mold It. We Are So Busy Listening To Statistics We Forget We Can Create Them.