There Are 9 Rejected Ideas For Every

If You're Not Trying To Do Something Better, Then You're Not Focused On The Customer And You'll Miss The Possibility Of Making Your Business Great.

True Simplicity Is, Well, You Just Keep On Going And Going Until You Get To The Point Where You Go... Yeah, Well, Of Course.

The Memory Of How We Work Will Endure Beyond The Products Of Our Work.

Really Great Design Is Hard. Good Is The Enemy Of Great.

To Do Something Innovative Means That You Reject Reason.