There Are 9 Rejected Ideas For Every

The Absence Of Clutter Is Just A Clutter-free Product. That's Not Simple.

Design Is A Word That's Come To Mean So Much That It's Also A Word That Has Come To Mean Nothing.

A Beautiful Product That Doesn't Work Very Well Is Ugly.

What We Make Testifies Who We Are. People Can Sense Care And Can Sense Carelessness.

When Something Exceeds Your Ability To Understand How It Works, It Sort Of Becomes Magical.