There Are 9 Rejected Ideas For Every

Designing And Developing Anything Of Consequence Is Incredibly Challenging.

The Nature Of Having Ideas And Creativity Is Incredibly Inspiring.

It's One Of The Curses Of Designing That When You Look At Anything, You're Constantly Thinking, Why? Why - Why Was It Designed Like That, And Not Like This?

When You're Trying To Solve A Problem On A New Product Type, You Become Completely Focused On Problems That Seem A Number Of Steps Removed From The Main Product. That Problem Solving Can Appear A Little Abstract, And It Is Easy To Lose Sight Of The Product.

There's No Learning Without Trying Lots Of Ideas And Failing Lots Of Times.