Simplicity Is Really Hard.

I Think Subconsciously People Are Remarkably Discerning. I Think That They Can Sense Care.

That's Just Tragic, That You Can Spend Four Years Of Your Life Studying The Design Of Three Dimensional Objects And Not Make One.

Perhaps I'd Like To Design Cars, But I Don't Think I'd Be Much Good At It.

What We Make Testifies Who We Are. People Can Sense Care And Can Sense Carelessness.

The Goal Of Apple Is Not To Make Money But To Make Really Nice Products, Really Great Products.