Properly Practiced Creativity Can Make One Ad

The Truth Isn't The Truth Until People Believe You, And They Can't Believe You If They Don't Know What You're Saying, And They Can't Know What You're Saying If They Don't Listen To You, And They Won't Listen To You If You're Not Interesting, And You Won't Be Interesting Unless You Say Things Imaginatively, Originally, Freshly.

In This Very Real World, Good Doesn't Drive Out Evil. Evil Doesn't Drive Out Good. But The Energetic Displaces The Passive.

Nobody Counts The Number Of Ads You Run; They Just Remember The Impression You Make.

Advertising Is Fundamentally Persuasion And Persuasion Happens To Be Not A Science, But An Art.

Advertising Is The Art Of Persuasion.