Properly Practiced Creativity Can Make One Ad

In Communications, Familiarity Breeds Apathy.

In Advertising, Not To Be Different Is Virtually Suicidal.

No Matter How Skillful You Are, You Can't Invent A Product Advantage That Doesn't Exist. And If You Do, And It's Just A Gimmick, It's Going To Fall Apart Anyway.

If Your Advertising Goes Unnoticed, Everything Else Is Academic!

It May Well Be That Creativity Is The Last Unfair Advantage We're Legally Allowed To Take Over Our Competitors.