Our Job Is To Bring The Dead

Today's Smartest Advertising Style Is Tomorrow's Corn.

Our Job Is To Bring The Dead Facts To Life.

You Have To Live With Your Product, You Have To Know It Through And Through, You Have To Look At It, Understand It, Love It Then, And Only Then, You Can Crystallize In One Clear Thought, One Single Theme, What Must Be Conveyed About The Product To The Consumer.

Because An Appeal Makes Logical Sense Is No Guarantee That It Will Work.

The Creative Man With An Insight Into Human Nature, With The Artistry To Touch And Move People, Will Succeed. Without Them He Will Fail.