Good Advertising Should Give The Reader Essential

Rarely Have I Seen Any Really Great Advertising Created Without A Certain Amount Of Confusion, Throw-aways, Bent Noses, Irritation And Downright Cursedness.

Before You Can Have A Share Of Market, You Must Have A Share Of Mind.

Whether Or Not The Standard Of Living Made Possible By Mass Production And In Turn By Mass Circulation, Is Supported By And Filled With The Work Of Us Hucksters, I Guess Is Something That Only History Can Decide.

Regardless Of The Moral Issue, Dishonesty In Advertising Has Proved Very Unprofitable

Advertising Says To People, 'here's What We've Got. Here's What It Will Do For You. Here's How To Get It.'