Good Advertising Should Give The Reader Essential

Make It Simple. Make It Memorable. Make It Inviting To Look At. Make It Fun To Read.

The Sole Purpose Of Business Is Service. The Sole Purpose Of Advertising Is Explaining The Service Which Business Renders.

A Good Basic Selling Idea, Involvement And Relevancy, Of Course, Are As Important As Ever, But In The Advertising Din Of Today, Unless You Make Yourself Noticed And Believed, You Ain't Got Nothin'.

Creative Ideas Flourish Best In A Shop Which Preserves Some Spirit Of Fun. Nobody Is In Business For Fun, But That Does Not Mean There Cannot Be Fun In Business.

Don’t Tell Me How Good You Make It; Tell Me How Good It Makes Me When I Use It.