People's Interest Is In The Product, Not

To Design Something Really New And Innovative You Have To Reject Reason.

Really Great Design Is Hard. Good Is The Enemy Of Great.

What We Don't Include Is As Important As What We Do Include.

The Design Process Is About Designing And Prototyping And Making. When You Separate Those, I Think The Final Result Suffers.

Titles Or Organizational Structures, That’s Not The Lens Through Which We See Our Peers.