What We Don't Include Is As Important

The Best Ideas Start As Conversations.

I Figured Out Some Basic Stuff: That Form And Colour Defines Your Perception Of The Nature Of An Object, Whether Or Not It Is Intended To.

It Became An Exercise To Reduce And Reduce, But It Makes It Easier To Build An Easier For People To Work With.

People's Interest Is In The Product, Not In Its Authorship.

Apple's Goal Isn't To Make Money. Our Goal Is To Design And Develop And Bring To Market Good Products.