What We Don't Include Is As Important

Very Often Design Is The Most Immediate Way Of Defining What Products Become In People's Minds.

To Design Something Really New And Innovative You Have To Reject Reason.

What I Love About The Creative Process, And This May Sound Naive, But It Is This Idea That One Day There Is No Idea, And No Solution, But The Next Day There Is An Idea. I Find That Incredibly Exciting And Conceptually Actually Remarkable.

If You Are Truly Innovating, You Don't Have A Prototype You Can Refer To.

I Left London In 1992, But I'm There 3-4 Times A Year, And Love Visiting.