What We Don't Include Is As Important

The Memory Of How We Work Will Endure Beyond The Products Of Our Work.

That's An Interesting Thing About An Object. One Object Speaks Volumes About The Company That Produced It And Its Values And Priorities.

The Best Design Explicitly Acknowledges That You Cannot Disconnect The Form From The Material - The Material Informs The Form.

A Beautiful Product That Doesn't Work Very Well Is Ugly.

People's Interest Is In The Product, Not In Its Authorship.