One Thing Most People Don't Know Is

When Our Tools Are Broken, We Feel Broken. And When Somebody Fixes One, We Feel A Tiny Bit More Whole.

To Design Something Really New And Innovative You Have To Reject Reason.

It Feels Like Each Time We Are Beginning At The Beginning, In A Really Exciting Way.

So Much Of What We Try To Do Is Get To A Point Where The Solution Seems Inevitable: You Know, You Think "of Course It's That Way, Why Would It Be Any Other Way?" It Looks So Obvious, But That Sense Of Inevitability In The Solution Is Really Hard To Achieve.

A Small Change At The Beginning Of The Design Process Defines An Entirely Different Product At The End.