In Communications, Familiarity Breeds Apathy.

Is Creativity Some Obscure, Esoteric Art Form? Not On Your Life. It's The Most Practical Thing A Business-man Can Employ.

An Idea Can Turn To Dust Or Magic, Depending On The Talent That Rubs Against It.

Creativity Is The Most Practical Thing A Businessman Can Employ.

Good Advertising Does Not Just Circulate Information. It Penetrates The Public Mind With Desires And Belief.

Find The Simple Story In The Product, And Present It In An Articulate And Intelligent, Persuasive Way.