In Communications, Familiarity Breeds Apathy.

A Principle Isn't A Principle Until It Costs You Something.

The World Has Progressed To The Point Where It's Most Powerful Force Is Public Opinion. And I Believe That In This World It Is Not The Great Book Or Epic Play, As Once Was The Case, That Will Shape That Opinion, But Those Who Understand Mass Media And The Techniques Of Mass Persuasion...we Must Not Just Believe In What We Sell. We Must Sell What We Believe In. And We Must Pour A Vast Energy Into Those Causes.

An Idea Can Turn To Dust Or Magic, Depending On The Talent That Rubs Against It.

Never Do Anything Yourself That You Can Hire Someone Else To Do, Especially If They Can Do It Better.

Nobody Counts The Number Of Ads You Run; They Just Remember The Impression You Make.